In the midst of our own travel writings, our blog is expanding its content to include fashion in London. We live one minute from the heart of Covent Garden's shopping street and my walk to the tube station comprises walking past store windows. I hope to bring more of London fashion updates to you.
Designers collaborations with High Street labels is all the rage in London now. These collections present (well, more) affordable designer-wear to the "common guy on the street". Last year, there was Christopher Kane for Topshop, Matthew Williamson for H&M, Jimmy Choo for H&M, Stella McCartney for Gap kids even!
The latest collaboration is Roksanda Ilincic's very stylish line for Whistles, a "very focused offering of highly covetable cocktail dresses". In the past, I found Whistles to have a more mature appeal to the 35 (and over) year old working lady with a sensible and constant fashion taste. But this collection does wonders for their image. It makes Whistles appealing and relevant in today's market and its got our attention!
Who is Roksanda?
"Serbian-born and London-based designer Roksanda Ilincic takes a romantic approach to fashion. The one-time model graduated from Central St Martins in 2000, launched her namesake line in 2002 and hit the runways three years later via London Fashion Week's New Generation Scheme.
Designers collaborations with High Street labels is all the rage in London now. These collections present (well, more) affordable designer-wear to the "common guy on the street". Last year, there was Christopher Kane for Topshop, Matthew Williamson for H&M, Jimmy Choo for H&M, Stella McCartney for Gap kids even!
The latest collaboration is Roksanda Ilincic's very stylish line for Whistles, a "very focused offering of highly covetable cocktail dresses". In the past, I found Whistles to have a more mature appeal to the 35 (and over) year old working lady with a sensible and constant fashion taste. But this collection does wonders for their image. It makes Whistles appealing and relevant in today's market and its got our attention!
Who is Roksanda?
"Serbian-born and London-based designer Roksanda Ilincic takes a romantic approach to fashion. The one-time model graduated from Central St Martins in 2000, launched her namesake line in 2002 and hit the runways three years later via London Fashion Week's New Generation Scheme.
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